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Effectiveness.

[Kids] For example a cereal adverts will have a cartoon character on it. E.g. Tony the Tiger, Loopy or Snap, Crackle + Pop. But to make the Advert more effective, the characters will talk about fun things and free gifts in the cereal, which the characters will use in the adverts to give the impression that kids will want to do things the characters do. 

[Adults] There are many adverts that are adult based, but they are mainly alcohol adverts which are also mainly comedy, and make people buy their brand. For example, Holsten Pils : Their slogan is "it's the daddy", It is effective because it is saying it is better than the other alcoholic beverages out there.

[Comedy] Everybody likes comedy adverts, these are the most effective, because people laugh at these adverts {In a humorous way} and they might go out and purchase the item. 

[Straight to the point] These tend to be more car insurance, claiming compensation and bank or building society adverts. These type of adverts don't have a specific genre. For example if it is a Bank advert, the man or woman on the advert will basically tell you rates.